Principal Social Media Manager

Apple is hiring a Principal Social Media Manager to join our fully remote team in the United States. As a Principal Social Media Manager, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Create and optimize content and landing pages • Manage SEO, paid, email, or social channels • Plan and execute multi-channel campaigns • Analyze performance and iterate • Collaborate with sales and product teams What we offer: • Annual learning and professional development budget • Generous paid time off and company holidays • 401(k) retirement plan with company match • Comprehensive medical, dental, and vision coverage • Home office and wellness stipends How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Apple is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Familiarity with analytics tools • Hands-on marketing experience • Project management skills • Strong writing and creativity Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • Experience working in a fully remote or distributed team