Principal SEO Specialist, Product

Lyft is hiring a Principal SEO Specialist, Product to join our fully remote team in the United States. As a Principal SEO Specialist, Product, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Create and optimize content and landing pages • Collaborate with sales and product teams • Analyze performance and iterate • Manage SEO, paid, email, or social channels • Plan and execute multi-channel campaigns What we offer: • Competitive salary and meaningful equity • 100% remote, work-from-anywhere-in-the-US culture • Annual learning and professional development budget • Home office and wellness stipends • Paid parental leave How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Lyft is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Strong writing and creativity • Hands-on marketing experience • Project management skills • Familiarity with analytics tools Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • A track record of taking ownership and shipping independently