Principal Sales Development Representative, SMB

Asana is hiring a Principal Sales Development Representative, SMB to join our fully remote team in the United States. As a Principal Sales Development Representative, SMB, you'll drive revenue by connecting customers with the right solutions. This is a full-time, work-from-home role open to candidates across the US (Remote — Anywhere in the US). About the role You'll drive revenue by connecting customers with the right solutions, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Consistently meet and exceed quota • Run discovery calls and product demos • Collaborate with marketing and customer success • Manage a pipeline and forecast accurately • Prospect, qualify, and close new business What we offer: • Generous paid time off and company holidays • 401(k) retirement plan with company match • 100% remote, work-from-anywhere-in-the-US culture • Paid parental leave • Competitive salary and meaningful equity How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Asana is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Track record of meeting targets • Self-motivated and goal-driven • CRM proficiency (Salesforce or HubSpot) • Strong communication and negotiation skills Nice to have: • A track record of taking ownership and shipping independently • Familiarity with modern collaboration tools (Slack, Notion, Linear)