Principal Onboarding Specialist, SMB

Instacart is hiring a Principal Onboarding Specialist, SMB to join our fully remote team in the United States. As a Principal Onboarding Specialist, SMB, you'll drive adoption, retention, and growth for our customers. This is a full-time, work-from-home role open to candidates across the US (Remote — US (CST)). About the role You'll drive adoption, retention, and growth for our customers, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Identify expansion and renewal opportunities • Track health metrics and reduce churn • Advocate for customer needs internally • Lead onboarding and ongoing enablement • Own a portfolio of customer accounts What we offer: • Competitive salary and meaningful equity • 401(k) retirement plan with company match • Home office and wellness stipends • Flexible working hours across US time zones • Paid parental leave How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Instacart is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Experience in customer-facing roles • Excellent communication • Data-driven and organized • Strong relationship-building skills Nice to have: • A track record of taking ownership and shipping independently • Comfort communicating clearly and proactively in writing