Principal Growth Marketing Specialist

Workday is hiring a Principal Growth Marketing Specialist to join our fully remote team in the United States. As a Principal Growth Marketing Specialist, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (PST)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Plan and execute multi-channel campaigns • Collaborate with sales and product teams • Analyze performance and iterate • Create and optimize content and landing pages • Manage SEO, paid, email, or social channels What we offer: • Flexible working hours across US time zones • Competitive salary and meaningful equity • Annual learning and professional development budget • 401(k) retirement plan with company match • Comprehensive medical, dental, and vision coverage How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Workday is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • A data-driven mindset • Familiarity with analytics tools • Project management skills • Strong writing and creativity Nice to have: • Experience working in a fully remote or distributed team • Comfort communicating clearly and proactively in writing