Principal Growth Marketing Specialist, Lifecycle

Lyft is hiring a Principal Growth Marketing Specialist, Lifecycle to join our fully remote team in the United States. As a Principal Growth Marketing Specialist, Lifecycle, you'll grow awareness, demand, and pipeline across channels. This is a freelance, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Create and optimize content and landing pages • Plan and execute multi-channel campaigns • Collaborate with sales and product teams • Analyze performance and iterate • Manage SEO, paid, email, or social channels What we offer: • Home office and wellness stipends • Competitive salary and meaningful equity • Annual learning and professional development budget • Paid parental leave • Generous paid time off and company holidays How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Lyft is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Project management skills • A data-driven mindset • Hands-on marketing experience • Strong writing and creativity Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • Experience working in a fully remote or distributed team