Principal Growth Marketing Specialist, Brand

Workday is hiring a Principal Growth Marketing Specialist, Brand to join our fully remote team in the United States. As a Principal Growth Marketing Specialist, Brand, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (PST)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Manage SEO, paid, email, or social channels • Collaborate with sales and product teams • Plan and execute multi-channel campaigns • Create and optimize content and landing pages • Analyze performance and iterate What we offer: • 100% remote, work-from-anywhere-in-the-US culture • Home office and wellness stipends • Generous paid time off and company holidays • Annual learning and professional development budget • Flexible working hours across US time zones How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Workday is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Project management skills • Strong writing and creativity • A data-driven mindset • Familiarity with analytics tools Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • A track record of taking ownership and shipping independently