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Principal Email Marketing Specialist, Content

ServiceNow

🌎 Remote — US (East Coast)Full-timeMarketing$123K – $153K /yr
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Job description

ServiceNow is hiring a Principal Email Marketing Specialist, Content to join our fully remote team in the United States. As a Principal Email Marketing Specialist, Content, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Create and optimize content and landing pages • Analyze performance and iterate • Manage SEO, paid, email, or social channels • Collaborate with sales and product teams • Plan and execute multi-channel campaigns What we offer: • Annual learning and professional development budget • 100% remote, work-from-anywhere-in-the-US culture • Competitive salary and meaningful equity • Paid parental leave • Home office and wellness stipends How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. ServiceNow is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Requirements

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Hands-on marketing experience • Project management skills • Strong writing and creativity • A data-driven mindset Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • A growth mindset and eagerness to keep learning