Principal Digital Marketing Manager

Instacart is hiring a Principal Digital Marketing Manager to join our fully remote team in the United States. As a Principal Digital Marketing Manager, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Plan and execute multi-channel campaigns • Manage SEO, paid, email, or social channels • Analyze performance and iterate • Create and optimize content and landing pages • Collaborate with sales and product teams What we offer: • Paid parental leave • Flexible working hours across US time zones • Generous paid time off and company holidays • Competitive salary and meaningful equity • Home office and wellness stipends How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Instacart is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Familiarity with analytics tools • Hands-on marketing experience • A data-driven mindset • Strong writing and creativity Nice to have: • Experience working in a fully remote or distributed team • Experience in a fast-paced, high-growth environment