Principal Copywriter, Brand

Instacart is hiring a Principal Copywriter, Brand to join our fully remote team in the United States. As a Principal Copywriter, Brand, you'll tell clear, compelling stories that inform and engage. This is a full-time, work-from-home role open to candidates across the US (Remote — US (West Coast)). About the role You'll tell clear, compelling stories that inform and engage, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Manage an editorial calendar • Optimize content for search and clarity • Maintain a consistent voice and style • Collaborate with subject-matter experts • Write and edit content for a range of audiences What we offer: • Comprehensive medical, dental, and vision coverage • Generous paid time off and company holidays • Annual learning and professional development budget • Home office and wellness stipends • 401(k) retirement plan with company match How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Instacart is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Attention to detail • Excellent writing and editing skills • SEO awareness is a plus • A portfolio of published work Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • A growth mindset and eagerness to keep learning