Principal Brand Designer

Instacart is hiring a Principal Brand Designer to join our fully remote team in the United States. As a Principal Brand Designer, you'll craft intuitive, beautiful experiences end to end. This is a full-time, work-from-home role open to candidates across the US (Remote — Anywhere in the US). About the role You'll craft intuitive, beautiful experiences end to end, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Contribute to and maintain the design system • Collaborate closely with product and engineering • Design flows, wireframes, and high-fidelity mockups • Iterate based on feedback and data • Conduct and apply user research What we offer: • Home office and wellness stipends • Flexible working hours across US time zones • 401(k) retirement plan with company match • Annual learning and professional development budget • Competitive salary and meaningful equity How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Instacart is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Strong visual and interaction design skills • Proficiency in Figma • Strong portfolio of shipped work • Ability to give and receive feedback Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • A growth mindset and eagerness to keep learning