Principal Brand Designer, Brand

Lyft is hiring a Principal Brand Designer, Brand to join our fully remote team in the United States. As a Principal Brand Designer, Brand, you'll craft intuitive, beautiful experiences end to end. This is a full-time, work-from-home role open to candidates across the US (Remote — US (West Coast)). About the role You'll craft intuitive, beautiful experiences end to end, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Conduct and apply user research • Contribute to and maintain the design system • Collaborate closely with product and engineering • Iterate based on feedback and data • Design flows, wireframes, and high-fidelity mockups What we offer: • 401(k) retirement plan with company match • Home office and wellness stipends • Flexible working hours across US time zones • Paid parental leave • Generous paid time off and company holidays How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Lyft is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Understanding of accessibility and usability • Proficiency in Figma • Strong visual and interaction design skills • Ability to give and receive feedback Nice to have: • A growth mindset and eagerness to keep learning • Experience in a fast-paced, high-growth environment