Lead Onboarding Specialist, SMB

Cloudflare is hiring a Lead Onboarding Specialist, SMB to join our fully remote team in the United States. As a Lead Onboarding Specialist, SMB, you'll drive adoption, retention, and growth for our customers. This is a full-time, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll drive adoption, retention, and growth for our customers, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Track health metrics and reduce churn • Advocate for customer needs internally • Lead onboarding and ongoing enablement • Identify expansion and renewal opportunities • Own a portfolio of customer accounts What we offer: • Comprehensive medical, dental, and vision coverage • 401(k) retirement plan with company match • Flexible working hours across US time zones • Competitive salary and meaningful equity • 100% remote, work-from-anywhere-in-the-US culture How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Cloudflare is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Comfort with SaaS products and CRMs • Strong relationship-building skills • Excellent communication • Experience in customer-facing roles Nice to have: • Familiarity with modern collaboration tools (Slack, Notion, Linear) • A growth mindset and eagerness to keep learning