Lead Growth Marketing Specialist, Lifecycle

Workday is hiring a Lead Growth Marketing Specialist, Lifecycle to join our fully remote team in the United States. As a Lead Growth Marketing Specialist, Lifecycle, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (West Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Analyze performance and iterate • Manage SEO, paid, email, or social channels • Plan and execute multi-channel campaigns • Collaborate with sales and product teams • Create and optimize content and landing pages What we offer: • Flexible working hours across US time zones • 401(k) retirement plan with company match • Annual learning and professional development budget • Competitive salary and meaningful equity • Generous paid time off and company holidays How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Workday is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Project management skills • Hands-on marketing experience • A data-driven mindset • Familiarity with analytics tools Nice to have: • Experience in a fast-paced, high-growth environment • Comfort communicating clearly and proactively in writing