Lead Growth Marketing Specialist, Lifecycle

Coinbase is hiring a Lead Growth Marketing Specialist, Lifecycle to join our fully remote team in the United States. As a Lead Growth Marketing Specialist, Lifecycle, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Collaborate with sales and product teams • Create and optimize content and landing pages • Plan and execute multi-channel campaigns • Analyze performance and iterate • Manage SEO, paid, email, or social channels What we offer: • Flexible working hours across US time zones • 100% remote, work-from-anywhere-in-the-US culture • 401(k) retirement plan with company match • Paid parental leave • Generous paid time off and company holidays How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Coinbase is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Hands-on marketing experience • Familiarity with analytics tools • Project management skills • A data-driven mindset Nice to have: • Experience working in a fully remote or distributed team • A track record of taking ownership and shipping independently