Lead Email Marketing Specialist, Content

Asana is hiring a Lead Email Marketing Specialist, Content to join our fully remote team in the United States. As a Lead Email Marketing Specialist, Content, you'll grow awareness, demand, and pipeline across channels. This is a freelance, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Manage SEO, paid, email, or social channels • Collaborate with sales and product teams • Plan and execute multi-channel campaigns • Analyze performance and iterate • Create and optimize content and landing pages What we offer: • Flexible working hours across US time zones • 401(k) retirement plan with company match • 100% remote, work-from-anywhere-in-the-US culture • Comprehensive medical, dental, and vision coverage • Home office and wellness stipends How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Asana is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Hands-on marketing experience • Strong writing and creativity • A data-driven mindset • Familiarity with analytics tools Nice to have: • Comfort communicating clearly and proactively in writing • Familiarity with modern collaboration tools (Slack, Notion, Linear)