Lead Content Marketing Manager, Lifecycle

Instacart is hiring a Lead Content Marketing Manager, Lifecycle to join our fully remote team in the United States. As a Lead Content Marketing Manager, Lifecycle, you'll grow awareness, demand, and pipeline across channels. This is a full-time, work-from-home role open to candidates across the US (Remote — US (East Coast)). About the role You'll grow awareness, demand, and pipeline across channels, partnering with a friendly, distributed team across US time zones. We care about outcomes over hours and give you the autonomy, tools, and support to do your best work from home. What you'll do: • Manage SEO, paid, email, or social channels • Collaborate with sales and product teams • Plan and execute multi-channel campaigns • Create and optimize content and landing pages • Analyze performance and iterate What we offer: • Annual learning and professional development budget • Competitive salary and meaningful equity • 401(k) retirement plan with company match • Flexible working hours across US time zones • 100% remote, work-from-anywhere-in-the-US culture How we work We're remote-first and async-friendly. Expect clear documentation, regular feedback, supportive teammates, and real opportunities to grow your career. Instacart is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone.

Minimum qualifications: • 7+ years of experience, including leading teams or projects • Strong writing and creativity • Project management skills • Hands-on marketing experience • Familiarity with analytics tools Nice to have: • A track record of taking ownership and shipping independently • Familiarity with modern collaboration tools (Slack, Notion, Linear)